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Search engine optimization (WEB OPTIMIZATION) is the process of improving the quality and quantity of web site traffic to a website or an online page from engines like google 1 SEARCH ENGINE OPTIMIZATION targets unpaid traffic (referred to as “pure” or ” organic ” outcomes) moderately than direct site visitors or paid traffic Unpaid site visitors may originate from different kinds of searches, including picture search , video search , educational search , 2 news search, and business-particular vertical serps.
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SEARCH ENGINE OPTIMIZATION yang merupakan singkatan dari Search Engine Optimization atau optimasi mesin pencari adalah sebuah suatu strategi atau serangkaian teknik yang sistematis untuk menempatkan website atau weblog berada di halaman utama SERP (Search Engine Consequence Web page) dan potensial sesuai dengan key phrase yang ditentukan. Melakukan SEARCH ENGINE OPTIMISATION memerlukan keterampilan dan ketekunan. Selain itu, melakukan SEO juga membutuhkan keterampilan analisis, kompetitif, dan strategis. Hal ini dikarenakan dibutuhkannya analisis untuk meneliti kata kunci atau key phrase apa yang akan ditargetkan. Secara teknis, SEARCH ENGINE MARKETING membutuhkan waktu minimal tiga bulan untuk mendapatkan hasil yang optimal. Tujuan utama melakukan SEARCH ENGINE MARKETING adalah untuk meningkatkan site visitors visitor atau kunjungan dengan keyword yang tertarget. Salah satu indikator utama keberhasilan SEARCH ENGINE OPTIMISATION adalah semakin tingginya posisi web site atau blog dengan keyword tertentu di search engine.
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