December 2, 2022


Down Body Business

Former DreamWorks Animation Finance Exec Joins Global Experience Company BRC Imagination Arts as CFO

BRC Imagination Arts (BRC), a global, strategy, design and production company, has hired Tom Seib as its new chief financial officer. Seib joined BRC from the creative and production agency One Good Man Productions, where he was CFO. Previously, he spent more than 10 years in Head of Finance roles in the theatrical marketing, distribution/television marketing and consumer products divisions of DreamWorks Animation.

Seib joins BRC during a period of rapid worldwide growth. The company is currently developing immersive brand experiences, museum exhibits and strategic master plans for clients including Diageo, The Las Vegas Raiders, Horse Soldier Bourbon, the Herbert Hoover Presidential Library and Museum, Ravinia Festival and The Henry Ford Museum of American Innovation.

“Tom’s rare blend of finance, entertainment, theme park and production operations experience is a perfect fit for BRC Imagination Arts as we expand our service portfolio and navigate our next phase of growth,” said Bob Rogers, founder and CEO of BRC Imagination Arts. “We have projects in the works across North America, Europe and Asia, and as a vital member of our steering committee, he will play an integral role as we continue to transcend the status quo and do what we do best: tell stories that awaken, engage and inspire.”

“I’ve admired BRC Imagination Arts for a long time. Bob has built a premier experience company over the past four decades and I’m excited to have the opportunity to join the cast and help steer the company into the future,” Tom Seib said.

To learn more about BRC Imagination Arts and its recent projects, visit:

ABOUT BRC IMAGINATION ARTS – “Transforming Brands into Destinations™”

BRC Imagination Arts (BRC) is a global, strategic design and production company that translates brand and cultural stories into transformative human experiences. For 40 years, BRC has stood on the front lines, helping brand homes, cultural attractions and museums build more meaningful, enduring relationships with audiences around the globe.

BRC’s unique body of work has earned over 400 awards for some of the most respected and acclaimed brand destinations in the world including The Grand Ole Opry, Jameson Distillery Bow St., the Rock and Roll Hall of Fame, Museum of Liverpool, Heineken Experience, The Henry Ford, Guinness Storehouse, World of Coca-Cola, NASA Kennedy Space Center and more.

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Heather Coirin